Data Creates Huge Value - What is the Value of Your Data?

Posted by David Kuketz on January 14, 2020

“I cannot figure out the value of my data!” Exactly! Art or science, theoretical. Few have connected the value of data to the value of a business or shown causality of quantitative improvement in Data Quality (DQ) to a measurable increase in business outcomes. If a race car team has a new motor with more output than the previous generation (or competitors), should they use the same fuel or improve the fuel quality to maximize the output of the new motor? The answer is, it depends on what the motor requires; that may determine whether they win races, or not.

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Is Your Bracket Busted? You Should Have Used Data.

Posted by Katie Mowery on March 24, 2017

Let me start off by saying that this blog has no direct tie to our business... but at Utopia Global, data is always on our minds and there’s no better time to “think data” than during the NCAA March Madness tournament.

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13 New Business Models Created By Big Data

Posted by Utopia Marketing on May 13, 2013

Big Data is hitting enterprises at a time when we see the confluence of a number of other revolutionary changes, such as social networking, smart grid, smart sensors, GPS and smartphone location information. All manners of real-time data streams are adding to the volume, velocity, variety and complexity of the torrent of data coming into companies.

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Why Data is the Lifeblood of Your Business

Posted by Utopia Marketing on January 3, 2013

Contrary to perception, data does not sit static in a data repository. Data flows through an organization like blood in the circulatory system, and each day, each hour there are a myriad of touches to that “static” data. To the modern business, data is the crucial fluid that carries nutrients (information) to those business functions that consume it.

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The 7 Biggest Business Benefits from Big Data

Posted by Utopia Marketing on October 23, 2012

Businesses are using the power of insights provided by big data to instantaneously establish who did what, when and where. The biggest value created by these timely, meaningful insights from large data sets is often the effective enterprise decision-making that the insights enable.

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