SAP Master Data Governance for Retail & Fashion Management (MDG-RFM)


Managing master data in the Retail and Fashion business is tremendously challenging. For most SAP customers, the creation and change of articles remains a very inefficient, manual process. Most retailers still utilize email and spreadsheets with no clear data ownership and little transparency into the process.

Utopia’s Retail and Fashion Management solution extension includes pre-configured data structures, industry templates, best practices, workflows, and user interfaces, specifically for Retail master data objects.

MDG-RFM is the only commercially available solution that addresses the retailer’s biggest challenges related to the management of the article and its attributes. This solution is a critical implementation step for any company considering a migration to SAP S/4HANA.

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High quality Article master data truly unlocks enterprise digitization initiatives. Some of the biggest benefits our RFM customers realize include:

  • Establishes a fully-auditable, “maintain once – use everywhere” best practice
  • Reduces overall system maintenance by identifying data defects early
  • Ensures immediate compliance with corporate data standards
  • Allows for collaboration within the company and the participation of external suppliers in the article creation process
  • Provides flexible workflow capabilities eliminating silos of decision-making
  • Enforces required data quality by defining governance throughout the complete article creation process
  • Reduces cost by eliminating redundant effort to maintain retail master data and avoid duplicates


For the first time, SAP customers have an easy and integrated way to address Article/SKU creation and retirement issues. MDG-RFM provides flexibility for the merchandisers in the planning phase of master data. At the same time, it supports a governance model through the article data lifecycle to enable master data quality. The features of our MDG-RFM solution include:

  • Mass create/maintain the capability of the Article Master
  • GS1/EDI integration
  • Enabled for Product Lifecycle Management (PLM) system integration
  • Duplicate check capabilities
  • Contains most all of the features and functions of the article master
  • Enabled for both structured and unstructured data
Digitalize and Streamline Retail Operations with Advanced Master Data Management (2)_Page_01

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