Remember WAY back when “technology” was the hot buzzword? Companies quickly jumped to incorporate it into their messaging, commercials, websites.
REAL PRODUCT DESCRIPTION:
The [company name withheld] Towel is made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties. The proprietary technology works by absorbing moisture and perspiration into the fabric core.
But seriously… It’s a towel. Not a smart towel which send data back to your phone, or records your body temperature so you can ensure you’re not overheated. Just a towel.
Quickly, the term technology evolved to a broader definition – “anything involving the application of scientific knowledge for practical purposes.” – Thanks Google.
But in the last few years, we (as creators, consumers, managers of technology), have found our new hot phrase. IoT… The Internet of Things.
WHAT IS THE INTERNET OF THINGS?