“The Devil is in the Data” - SAP FKOM India 2020 Keynote Panel Featuring Utopia CEO Arvind J. Singh

Utopia Marketing | June 23, 2020 |

At the 2020 FKOM EMEA in Barcelona, Spain former Co-CEO, Jen Morgan said, "Data is the biggest challenge for our customers."

In this quick 4-minute video, Utopia CEO Arvind Singh is joined on stage by Anant Maheshwari, President of Microsoft India, Rajiv Memani, Chairman, EY India Region, and Deb Deep Sengupta, President and MD of SAP India as he shares how a strong focus on data is critical to digital transformation.

Arvind explains further on data quality by sharing the incongruity of offering the c-suite "shiny dashboards" that aren't providing accurate information because organizations have not addressed the underlying problems of bad data.  In fact, Arvind notes that "less than 3% of an organization's data meets the basic threshold for quality."  The result, trust in data is eroded, and companies are unable to seize the opportunity afforded by real-time decision making.

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