Benefits of Data Governance for Enterprise Master Data

Posted by Utopia Marketing on February 28, 2018

We live in a world where everything revolves around data and has become imperative for organizations to treat data as an enterprise asset. Master data poses many challenges such as how to effectively manage it, keep it up to date, sustain it and ultimately leverage it to make trusted organizational decisions. From customer and employee information, to product lists, supplier profiles, and article or asset records, organizations depend on master data to carry out crucial tasks across many lines of business. The accuracy of this data, therefore, is paramount to a company’s efficiency, compliance, and bottom line. However, gaining a 360-degree view of master data is easier said than done.

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The Big Data Behind Dating

Posted by Utopia Marketing on February 14, 2018

In the age of internet dating, companies have made millions off users who rely on the 'secret sauce' algorithms that promise ultimate matchmaking abilities. With the rise of big data, dating websites quickly increased the amount of data they collected on its users. Questionnaire responses on likes/dislikes, personality traits and relationship goals formed part of the site’s growing data set. At the same time, the amount of users across the sites has increased significantly in the last 10 years, creating a large collection of data points. Through the development of machine learning algorithms, the online dating platforms should be able to predict with more certainty, matches that lead to ‘true love’.

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GDPR... Big Challenge or New Opportunity?

Posted by Utopia Marketing on February 13, 2018

When the European Union (EU) adopted a new data protection law back in May of 2016, it didn’t exactly introduce any substantially new concepts. Data protection has always been a top priority in the EU for organizations who store or process personal data. But what the General Data Protection Regulation (GDPR) did do, is put firm deadlines and penalties in place to ensure that any use or storage of personal data (whether active or passive) can be protected. Personal data applies to things like name, phone, email address, IP address and also pertains to more sensitive data like genetic data, health records, etc.

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