We live in a world where everything revolves around data and has become imperative for organizations to treat data as an enterprise asset. Master data poses many challenges such as how to effectively manage it, keep it up to date, sustain it and ultimately leverage it to make trusted organizational decisions. From customer and employee information, to product lists, supplier profiles, and article or asset records, organizations depend on master data to carry out crucial tasks across many lines of business. The accuracy of this data, therefore, is paramount to a company’s efficiency, compliance, and bottom line. However, gaining a 360-degree view of master data is easier said than done.