Why Data is the Lifeblood of Your Business

Posted by Utopia Marketing on January 3, 2013

Contrary to perception, data does not sit static in a data repository. Data flows through an organization like blood in the circulatory system, and each day, each hour there are a myriad of touches to that “static” data. To the modern business, data is the crucial fluid that carries nutrients (information) to those business functions that consume it.

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