Isn't it funny how you get so used to something that's negative or ineffective that you simply don't notice anymore how annoying or useless it is? Unfortunately for most of us, this applies to the data at our companies that we try to use every day. Like it or not, data is at the cornerstone of everything we do. Data is the engine that drives our business success. We use data to help us justify our jobs, track metrics, communicate with our customers, vendors, and partners, raise or lower prices, and even to choose what we want to communicate, and when we should. (Yes, we looked at our data to decide when to post to this blog!)
Think about your next performance review – you want some decent metrics to show your bosses what a phenomenal job you've been doing, but can you really rely on the information at your fingertips to prove how fabulous you are?